Welcome to Nah, I'm Just Pretty

Nah I'm Just Pretty is not only about selling shirts and coming up on Instagram. Rather, it's an empowerment and lifestyle brand that tells a story of a young black girl who went on a journey to find and embrace HER BLACK PRETTY. It wasn't cool to be dark skin, with big eyes, and a little shy. Always wondering why her skin was such a issue. However, as time went on, she started to read more and educate herself outside of what the school system taught her. It was only then that she realized black people we were taught to hate themselves. Our skin color, our features, our hair, just us as a race. Nah.. I'm  Just Pretty was birthed to help dark skin women reclaim what was taken from their by our oppressors. 

The Founder and CEO Lavoughnda's   journey of embracing her pretty, and finding her confidence took 20 years and counting. She created this brand to encourage women to find their pretty NOW. In the future, Nah..I'm Just Pretty will offer programs and workshops that will not only educate women. But, give them the tools to become organized and mobilized to dismantle structural systems that teach self hate.  

Mission Statement 

Nah..I’m Just Pretty is a black empowerment brand that addresses colorism and its negative impact in the black community. Promotes black beauty and skin, and uplifts a generation of people that were told you're pretty to be dark skin.

Purpose

Our purpose is to help women around the world embrace their black skin and find their pretty. Through  education, self-empowerment and advocacy. 

Vision Statement

 We envision a world where all skin tones and colors are equally accepted and embraced. Moreover, we want to see woman of darker skin tones represented across all platforms.